SMARTSTART Guide to Pricing:
How
to Know What to Charge Clients for What You Sell
Our HEALTHY BUSINESS Workbooks are designed to help you make appropriate
decisions that are just right for YOU and YOUR business. Just read the simple explanations of your pricing options and formulas,
answer the questions, and follow the step-by-step instructions. That's all you need to know exactly
what to do, when, and why when pricing your products, programs, and professional services!
BONUS: After you buy this eBook, we also send you our 1-hour audio
recording of The SMARTSTART Pricing Clinic where you'll learn:
1) the critical parts of the pricing process
2) where pricing fits in your marketing mix
3) why you need to stop telling yourself low-rate lies
4) why pricing too low is a real problem for your
business
5) 10 things you must do before setting your price
6) what to avoid when pricing information
products, coaching programs and professional services
GET THE WORKBOOK & PRICING CLINIC AUDIO RECORDING NOW FOR JUST
$39.95
55 THINGS YOU'LL KNOW AFTER READING OUR SMARTSTART GUIDE TO PRICING (74 pages)
|
- what's keeping you from getting paid what you are worth
- 5
"low rate" lies you're telling yourself that are costing you money (big money)
- how
much you are losing every day, week, month and year by charging the wrong rate
- 6 mistakes almost
everybody makes when trying to determine what to charge clients for
products, programs, and professional services - 4 stages in the pricing process and how they affect your rate
- 5 frequently
forgotten factors critical to successful pricing
- 3 ways physical factors change your pricing
- 8 ways emotional factors change your pricing
- 3 things you must consider before adjusting
your price
- 2 reliable tests that tell you if the price is right
- hidden traps that result in setting the wrong price
- 3 types of clients that require
charging a higher price
- 9 other ways you cheat yourself by setting too low a price
- 10 warning signs that tell you you're charging too little
- how you overestimate how
much you were paid at your last job
- how you underestimate how much it cost you to
have that job
- how to calculate your true hourly rate from past employment
- the most important pricing formula every business owner must know
- how your work/life
balance affects your pricing
- how to calculate your baseline rate (and when and how to use it)
- how to calculate your standard hourly rate (and when and how to use it)
- 39 things your hourly rate has to cover (hence the need to get it right!)
- where to
find out exactly what other people are charging for similar products and services
- how to determine
the billable to non-billable ratio to use for your business
- how to stop penalizing yourself
for having skills and experience
- what to do about all those extras clients want
- how to handle toxic and problem clients
- when to use hourly vs. flat-rate pricing
- why sliding scales don't work
- how to calculate how much your business must bring in
- how to use an automated hourly rate calculator
- how to
apply the "rule of thirds" formula
- how to use the "per diem" pricing model
- how to use a "performance-based" pricing model
- other pricing models you can
consider
- the difference between competitive, standard markup, and cost-oriented
pricing
- common mistakes people make on markups
- how a product business
is different from a service business for pricing
- 3 formulas for calculating your markup and
when to use them
- how to figure your direct and indirect costs
- how to set a profit margin and build it into your hourly rate
- how market affects your
hourly rate
- other factors that affect your hourly rate
- 9 questions
you must ask before setting your hourly rate
- finding your "just right" price
- how clients try to pressure you into lowering your rate
- 5 ways
to compete in a crowded market
- whether or not to publish your rates
- how
to state your rates once you've set them (3 approaches that work)
- how to handle tricky client
negotiations so you have the most power when talking rates
- exactly what to say when
you're faced with a low-balling client
- 3 scams to watch out for that prospective clients sometimes
try
- how to know when you have to fire the client
- using your baseline
rate as a guideline to outsourcing
- and much, much more!
BUY IT HERE AND YOU
CAN READ & LISTEN RIGHT NOW! (Yes, it's available for IMMEDIATE download!)
|
CLICK HERE RIGHT NOW TO GET THE SMARTSTART GUIDE TO PRICING & THE PRICING CLINIC
AUDIO RECORDING FOR JUST $39.95
